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Education

Bernard M Baruch College, Zicklin School of Business

GPA: 3.63/4

Graduated June 2024

BBA in Marketing (Digital Concentration) and Minor in graphics

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Relevant Coursework: 

  • Digital advertising,

  • Advanced Innternet marketing

  • Marketing information for

  • decsion making

  • Digital transformation of

  • marketing

  • Graphic communications

  • Consumer behavior

  • Typography: History and Application

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Work and
Intern Experience

Part Time Assistant To The CRO at Foleon (Content Creation Platform)

Greenpoint, Brooklyn, NY

9/4/22-5/10/24

  • Planning and organization of meeting workshops (incl. preparation of presentations, performing analyses, coordination of follow-ups) for CRO and the Executive Leadership Team.

  • Partnered closely across many functions, including both internally and externally.

  • Prepared and coordinated investor and supervisory board meetings/materials (incl. meeting minutes).

  • Managed and organized information stream of business, ensuring information is shared on time, in the right format, and quality with the CRO and ELT.

  • Participated in various board projects (SKO, Offsite, Quarterly, Annual Meeting).

  • Acted as a coordinator and a point of contact for stakeholders and investors.

Intern at the American Museum of Natural History

Upper West Side, New York, NY

6/30/18-8/19/18 and 9/8/19-12/19/19

  • Assisting with preparation of presentations, meeting bullets and promotional materials.

  • Providing fresh perspective on the website, offering suggestions during brainstorming.

  • Responsible for assisting the education department with preparing learning materials.

  • Tasked with admin duties (incl. paper filing, sorting, copies and distributing materials)

  • Organizing material drawers and closets.

  • Handling Animals in the Learning Center.

Academic Projects

Digital Advertising

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  • Developed an Instagram page that serves as a one stop shop for all things club related. 

  • Set SMART goals to acquire a minimum of 150 active followers in the first 3 weeks 

  • Maintained a regular posting schedule to keep the page active. 

  • Created Google Forms for clubs interested in featured posts to request a post.

Instagram page for Clubs at Baruch

Advanced Digital Marketing

Digital Marketing Plan for MicFoods(frozen food distributor)

  • Full situational analysis of the target audience, competitors, along with a SWOT analysis. 

  • Evaluated the current site’s SEO.

  • Developed marketing strategies, tactics, objectives, and goals.  

  • Developed SEO and search advertising strategies by doing keyword analysis, link analysis KPIs, and cost analysis before developing a social media strategy and targeted ads. 

Tools, Skills,

Current Projects, Certifications

 

Tools: 

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Premiere Pro

  • Google suite

Technical Skills: 

  • Fluent in Spanish

  • Digital Marketing

  • product branding

  • Advertising

  • Social media account management

Current Projects: 

  • Google UX certificate - in progress

Certifications: 

  • Google Analytics Certification

  • Google Measurement Certification

  • Google Display Certification

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