Conceptual Coffee Brand

This conceptual coffee brand showcases how brand storytelling can elevate a simple product like coffee into a symbol of ambition, courage, and adventure. I created a custom typeface for this brand with a focus on creating a piece strong enough to stand on its own. Consumers are powered by this coffee so delicious that makes them want to take swigs instead of sips. I kept the edges relatively soft throughout and left an emphasis on the roast blend with its sharp edges so that coffee drinkers know exactly what they're having.