Conceptual Skincare Brand

This conceptual beauty brand was inspired by the attitudes in Gen-Z culture, we prioritize boldness, fun and efficiency all at once. I wanted this brand to reflect the attitudes in its colorway, pattern, and values. The custom typeface is made to reflect a groovy attitude with a bit of boldness, while the pattern is designed to be loud, fun and welcoming with its rounded and playful shapes. The colors were chosen to be brightly contrasting from each other and are meant to contradict the more modern colorways of brands that have a more exclusivity and luxury tailored image. If skin care is meant to be part if any everyday routine, why not make it fun and playful?.